Senior Project Manager, Web Strategy Bilingual Spanish Work from home

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us-Where your Career is a Force for Good!

Job Description:

MUST BE BILINGUAL IN SPANISH AND ENGLISH

WHY CHOOSE US?

Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

The American Red Cross is seeking a bilingual (English + Spanish) detail-oriented and self-motivated senior manager for digital content strategy, with a focus on the Biomedical Services website (RedCrossBlood.org) and app (Blood Donor App). This fully remote position will lead content strategy and implementation across Red Cross digital platforms with the goal of enhancing and optimizing a visitor's journey and into the conversion funnel. Additionally, in the first 12-24 months of this role, a large portion of time will be dedicated to serving as the POC for content as part of an organizational-wide website redesign initiative including content migration and translation, while continuing to own all day-to-day duties within the current platforms. The candidate will also be responsible for managing all in-app content including items such as promotions, badges, feature updates and more. The candidate will need to possess strong organizational skills and deep experience with content strategy as well as content implementation. This role will report to the Director of Digital Marketing.

Salary Range: 100k-105k

WHAT YOU NEED TO KNOW:

Key Responsibilities:

Project and People Management

Manage and implement web content strategy and migration as part of a large organizational-wide website redesign project for RedCrossBlood.org.

Serve as the POC and project manager for content migration and multilanguage translation requirements, as well as being hands-on in the implementation and optimization before, during, and after launch.

Develop and manage content-related project milestones, timelines, resources, and requirements when implementing content into new frameworks.

Provide data and analytics to support content strategy decisions and organizational needs when considering user journeys, page components, SEO, and web best practices.

Assist with content migration from one CMS into the next and complete content QA with a focus on the multilingual experience.

Drive innovation and optimization, many times serve as a project manager, across both web and app platforms for items like web journeys (deep linking) and additional content and component enhancements.

Serve as accessibility lead and liaison performing regular content audits to ensure the site remains accessible to all visitors. Project manage updates that need to be met to achieve maximum accessibility across RedCrossBlood.org and Blood Donor App.

Content Strategy and Management

In partnership with marketing and engagement teams, craft compelling web and app content that drives engagement and conversions supporting blood product donations and lead generation efforts.

Own and manage